Frequently Asked Questions


Solutions & Use Cases

  • No, this is not possible. Density does not provide personally identifiable information (PII) that would enable you to see which person/group is occupying a space.

  • The short answer is, it depends. Typically, Density generates the most actionable insights when its devices are deployed above a door. There may be cases in which a hallway deployment may be possible. Speak with your Density sales or support contact to discuss your particular situation.

  • Density is not a desk-level sensor. That said, if Density is deployed correctly, it’s possible to gain useful insights into how desk areas are utilized by employees. For instance, let’s say you want to understand how hot desks are being used in a shared workspace. Installing Density devices at the entrances to this area would give you the following metrics:

    • Total number of people using hot desk area (in real time and over time)
    • Average number of people (over time)
    • Peak usage
    • Minimum occupancy
    • % change in usage over time
  • (1) Space Utilization
    Corporate real estate (CRE) teams use Density to improve the performance of spaces across their portfolio. According to a space utilization report by CBRE, $41% of corporate real estate is empty but paid for. Density’s analytics make it easy to identify under-utilized or unused space, which can be repurposed or eliminated to drive significant cost savings. CRE executives also use Density to establish benchmarks for effectively utilized space, and then use those benchmarks to drive performance improvements across their portfolio.

    (2) Workplace Experience
    Density provides data and insights to deliver a workplace experience that is both efficient and enjoyable. According to Gartner, a typical employee spends 27 hours a year searching for available meeting rooms, leading to massive amounts of wasted time across the company. With Density’s real-time data and iOS mobile app, workplace teams let employees know when certain amenities or spaces are available. A division of a Fortune 5 company, for example, enables their employees to be notified when a cafeteria near them isn’t crowded—greatly reducing wait times and saving precious employee time. Workplace teams also use Density data to better understand how different spaces are used. It’s even possible to A/B test different workspace configurations to optimize layouts that maximize employee engagement.

    (3) Physical Security & Safety
    Density enables physical security teams and building managers to run safer, more secure facilities.

    Anti-Tailgating
    Dropbox, for example, has used Density to stop unauthorized persons from accessing their buildings via tailgating. Tailgating occurs when one employee swipes their ID proximity card to enter the building and additional people enter at the same time without swiping. When integrated into a building’s access control, Density is able to accurately identify tailgating events and alert security personnel in real time.

    Effective Emergency Response
    In the event of an emergency, Density provides a real-time count of every space where the devices are installed. Teams can use this room-level data when coordinating response efforts with law enforcement, rescue teams and first responders.

    Fire Code Compliance & Capacity Management
    Facilities and operations teams use Density’s real-time count data to ensure their spaces stay safely under the capacity limits imposed by fire codes. With Density’s mobile app, you can set an alert to be sent when a room approaches its maximum capacity. Teams use these alerts to actively manage occupancy levels, improving safety and avoiding costly fines from fire code violations.

    (4) Foot Traffic
    A number of national retailers are using Density to accurately and anonymously track store foot traffic. Retail teams gain real-time and historic analytics on activity at the store, district, region and national level. Gartner-White, an American furniture retailer with locations across Michigan, uses Density’s data to measure sales team performance, and to set staffing levels to ensure efficient operations and an optimal in-store customer experience.